Product Engineering

We’re big believers that product development can only be as innovative as the quality of information that informs it. We rely heavily on customer-centric research and visual business modeling to generate the insights we need to create exceptional products.

We start every project by reviewing design objectives with our client and creating a concise project brief. We dive deep into your domain to observe the world from your point of view through a designer’s lens. We immerse ourselves in the social and cultural world of the people who will use your product.

Concept Development

We use our understanding of your users needs to imagine better futures and better experiences.

We use sketches to problem solve. Ideas begin to take shape on paper as we play with form factors. Free-form sketching allows us to identify challenges and iterate quickly before getting too deep into a solution. We propose preliminary concept design options for the physical design of the product. We explore variations of form, internal component layout, materials, user touch points, graphics placement, and any other pertinent product features. We plan a basic assembly strategy and provide photorealistic renderings along with annotated images to show updated product features.

CAD Detailing

The most fundamental definition of product design is the process by which one efficiently and effectively generates concepts that lead to new products. Product design used to be a process where idea and concept generation happened with sketches on the board, from which industrial designers would then capture the details of the sketch in pencil, pen, or marker.

Computer-aided design (cad) is part of the product design process by which designs can be created as 3d models. Instead of being confined to a 2d sketch, by using cad software, you can create a 3d model that can be surfaced and shaped to meet your design goals. One of the benefits of this over the traditional method is the potential time and cost savings for design iterations and even prototyping.

We offer a wide range of cad design services which include

GD&T, Tolerance stack-up calculations.

Generation of 3D CAD models and Rendering for the design concept.

General Arrangement (GA) and Layout drawings.

Generating 2D manufacturing drawings and assembly drawings – For fabrication, mark-up, Piping layout, HVAC etc…

Generation of Bills of Material (BoM)

Generation of P&ID

Design For Assembly and Manufacturability

When it comes to the right design of the facility, the man and material flow are to be taken into consideration.

Well-thought design should end with the following benefits

Market Competitiveness and Feasibility Analysis

Once you have identified a problem you think you may be able to develop into a business opportunity, your first step is to research what products or services your target customers are currently using to solve the same problem. Is there an equivalent product or service out there? Is there an alternative solution people are using that’s good enough but not perfect? A band-aid a vitamin but not a painkiller?

With competitor analysis services, we can help you identify and understand your competitors, as well as plan strategies against them. Our experts keep a tab on competitors information such as their customer base, financial position, current strategies, marketing campaigns, investment, merger and acquisition, the launch of new products, if any, etc.

We define the metrics, identify your competitors, gather pertinent data, and analyze them to help you improve your overall competitive position in the market. Furthermore, we use the following analytical frameworks to evaluate your competitors and help you strategize against them

SWOT Analysis: our experts examine the strengths, weaknesses, opportunities, and threats facing the business to determine where you stand against your competitors. We provide you with all the required information that helps you develop a strategic plan to deal with your competitors and other market forces.

in general, feasibility studies aim to point out the chances and risks of projects, which are planned. this activity aims to identify the actual market opportunity for a product and the commercial factors such as price point, consumer reaction, market potential, and main competitors that influence the direction a project will go in.